In a country which can afford the extravagance of an event such as the Super Bowl, it is simply not acceptable to have families living on the streets. The Super Bowl Project is committed to the possibility that every child in the United States can be adequately clothed, sheltered, and fed a complete and healthy diet daily. In a time of budget deficits in statehouses across the country, much of the safety net for our poorest citizens has eroded. It has become popular in certain circles to think of the poor as being lazy and undeserving of assistance. This is a cruel and callous attitude and is a blot on our good name as a people.

Through a combination of media efforts and targeted lobbying, our intention is to create a shift in the predominant thinking regarding our support for the poor - especially the children. We know that we cannot change the world overnight, but we need to start shifting the conversation in a direction which respects the dignity of EVERY human being. We need to recover that spirit of American opportunity in which ANY child can grow up to be a success